As a business development group managing multiple brands in engineering and architectural materials, Versatile lacked a cohesive identity. Its legacy of innovation wasn’t matched by its branding — making it difficult to communicate value, build trust, or stand out in a fragmented industry.
We created a bold identity, framed Versatile as the hub for innovative construction solutions, and designed a site that clearly connects users to each vertical.
Versatile now shows up like the premium ecosystem it is. With a sharper identity, clear messaging, and a conversion-focused website, the brand drives more trust, better engagement, and stronger B2B traction.
A unified story brought every division into alignment — and the results followed across every channel.
Next projects.
(2024-25)