Versatile Group

Versatile Group

Introduction

Introduction

Versatile Group is a UAE-based business development company that specializes in providing innovative engineering solutions and eco-friendly construction materials. With a diverse portfolio spanning swimming pools, decking, bamboo, and architectural surface materials, the group has played a key role in introducing future-ready systems across the GCC region. We refreshed their brand identity, redesigned their website, and activated performance campaigns to better reflect their position as a leader in engineered building solutions.

Year

2023

Industry

Construction

Scope of work

/

Web design

/

Development

/

Branding

/

Performance Marketing

/

Brand Awareness

/

SEO

Timeline

Introduction

Versatile Group is a UAE-based business development company that specializes in providing innovative engineering solutions and eco-friendly construction materials. With a diverse portfolio spanning swimming pools, decking, bamboo, and architectural surface materials, the group has played a key role in introducing future-ready systems across the GCC region. We refreshed their brand identity, redesigned their website, and activated performance campaigns to better reflect their position as a leader in engineered building solutions.

Year

2023

Industry

Construction

Scope of work

/

Web design

/

Development

/

Branding

/

Performance Marketing

/

Brand Awareness

/

SEO

Timeline

Challenges

Challenges

Challenges

As a business development group managing multiple brands in engineering and architectural materials, Versatile lacked a cohesive identity. Its legacy of innovation wasn’t matched by its branding making it difficult to communicate value, build trust, or stand out in a fragmented industry.

We created a bold identity, framed Versatile as the hub for innovative construction solutions, and designed a site that clearly connects users to each vertical.

The Outcome

The Outcome

The Outcome

Versatile now shows up like the premium ecosystem it is. With a sharper identity, clear messaging, and a conversion-focused website, the brand drives more trust, better engagement, and stronger B2B traction.

A unified story brought every division into alignment — and the results followed across every channel.

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© 2025 BLUNT. Digital Agency

Get Bluntified

From vision to execution, we turn digital ideas into growth engines that deliver.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Founder

Isaac Zakaria

Dark gradiend background

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Get Bluntified

From vision to execution, we turn digital ideas into growth engines that deliver.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Founder

Isaac Zakaria

Dark gradiend background

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 BLUNT. Digital Agency

Get Bluntified

From vision to execution, we turn digital ideas into growth engines that deliver.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Founder

Isaac Zakaria

Dark gradiend background