As a home-based bakery entering a crowded dessert landscape, Caramel and Dates needed a brand that feels premium yet warmly homemade; avoids bakery clichés while remaining culturally resonant.
Clearly signals quality through typography, color, and photography; establishes a distinctive logo system that scales from tiny labels to hero imagery; defines a cohesive palette and type stack that differentiate without sacrificing readability; sets a clear information hierarchy and intuitive navigation for content-heavy, image-rich pages; creates a consistent visual language adaptable to packaging and social; and upholds accessibility and performance standards so the design feels as polished as the product.
Caramel and Dates emerged with a refined yet inviting brand system that pairs homemade warmth with premium polish. A minimalist wordmark, date-inspired monogram, and a nuanced color palette anchor the identity, while editorial typography and appetizing, close-up photography create a distinctive visual voice.
Delivered: logo suite and lockups; color palette and type stack; iconography and pattern system; photography direction; UI components and page templates; micro-interaction guidelines; brand style guide.
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(2024-25)
